The K-beauty agency that gets how Korean brands actually work.

Founder and CEO of BAZZAAL, with a career dedicated to bringing global beauty brands into the US market — from beauty retail to influencer marketing, social strategy, and community-driven growth.

Leads operations, technology, and business strategy — the systems that let the team run hundreds of influencer campaigns with speed, quality, and transparency. The best operations are invisible.

Leads growth strategy at BAZZAAL. 14 years building technology, consumer, and sports brands across the US, Asia, and Europe — happiest at the zero-to-one stage, turning cultural appeal into measurable growth.

Works closely with K-beauty brand partners to translate their goals into effective influencer strategies — clear, proactive communication from planning through performance analysis.

Creates and manages content across TikTok and Instagram — from social-first concepting and production to campaign support, trend initiatives, and digital storytelling.

Runs monthly paid influencer campaigns for brands like Mediheal, CLIO, and Olive Young — sourcing creators and managing campaigns end-to-end, online and IRL.

Leads the influencer marketing function — scalable processes, creator acquisition, and workflow optimization for impactful collaborations with creators worldwide.

Leads creator partnerships and influencer strategies that strengthen brand presence across global markets — turning authentic storytelling into measurable brand growth.

Builds meaningful collaborations connecting K-beauty brands with audiences worldwide — impactful influencer initiatives and strategic partnerships across global markets.