프로젝트
Espoir
Bringing the NYC Pop-Up Experience to Life
고객
참여 유형
Offline Event / Influencer Pop-Up Experience
더 후
Espoir partnered with BAZZAAL to bring its NYC pop-up to life through a creator-focused offline experience designed to connect the brand with U.S. beauty creators, local consumers, and the broader K-beauty community. As one of Amorepacific’s leading makeup brands, Espoir is known for its complexion products, trend-driven color cosmetics, and an elevated approach to K-beauty makeup. For this campaign, Espoir introduced a foundation cushion co-created with influencer Monica Ravi, developed specifically for olive skin tones.
그게 뭐예요
BAZZAAL produced and supported Espoir’s New York City pop-up to celebrate the launch of the Monica Ravi co-developed foundation cushion — designed as both a product launch and an in-person community moment. Monica Ravi joined in person to meet fans, introduce the product, and connect with invited creators, giving the launch a more personal, authentic feel. To make it memorable, Espoir teamed up with Supermoon Bakehouse, one of New York’s most buzzworthy bakeries, whose signature red identity paired naturally with Espoir’s red packaging for a cohesive, highly shareable brand moment.
위치
Supermoon Bakehouse, New York City
이유
Espoir wanted to introduce its Monica Ravi cushion to the U.S. market through a real-world experience that felt personal, inclusive, and culturally relevant. Because complexion products are so personal — especially around undertones and shade matching — the campaign needed to go beyond traditional promotion. The goal was a space where consumers and creators could try the product in person, understand the story behind the olive-tone cushion, and engage directly with Monica Ravi and the brand. Choosing Supermoon Bakehouse also tied the launch to a talked-about NYC destination; guests lined up as early as 6 AM, turning the pop-up into a high-energy moment blending beauty, food, creator culture, and community.
방법
BAZZAAL supported the full event experience — strategy, creator casting, guest coordination, on-site support, product gifting, and content capture planning. - Creator-friendly by design: Supermoon Bakehouse’s bold red concept aligned seamlessly with Espoir’s red cushion packaging, so product and venue felt connected both in person and on camera. - Authentic storytelling: Monica Ravi’s direct involvement let guests hear the story behind the product and why it was built for olive skin tones — from the creator who helped make it. - Right audience: BAZZAAL invited beauty creators and community members aligned with Espoir’s image, driving organic awareness among audiences already interested in K-beauty, complexion products, inclusive shades, and creator-led launches.
결과
129
Profiles posted
249 (90 posts + 159 stories)
Media posted
9.6M
Potential reach
2.3M
Impressions
96064
Engagements
1%
Engagement rate
130278
Earned media value
바잘 엣지 (The BAZZAAL Edge)
BAZZAAL helped Espoir turn a product launch into a culturally relevant New York brand moment. Rather than a standard beauty pop-up, the event was built around three storytelling pillars: Monica Ravi’s personal involvement, a cushion designed for olive skin tones, and the Supermoon Bakehouse collaboration — a recognizable local destination whose visual identity matched Espoir’s packaging. With deep knowledge of the U.S. beauty creator market and hands-on offline event experience, BAZZAAL curated the right creators, supported a smooth guest experience, and created an environment where content happened naturally — connecting Espoir with fans and influencers in a way that felt personal, timely, and highly shareable.
핵심 학습 내용
- Creators are most powerful in person. Monica Ravi’s presence gave the cushion launch real authenticity and community — guests met the product along with the story and audience behind it. - Beauty + a culturally relevant venue is a multiplier. Supermoon Bakehouse’s strong identity, loyal base, and foot traffic turned the launch into a broader NYC moment, and the matching red palette made it especially content-friendly
전략적 시사점
