Export Voucher Campaigns: Working Back From Your Deadline

Export Voucher outcomes are not decided by the application. They are decided by how the six months after the voucher is issued get used. The same budget and the same creators can settle in full or not at all, depending on how the contracts were written, what language the content was made in, and whether the work finished inside the agreement period.

Six months is shorter than it reads

Once the agreement is signed and the company contribution is paid, the voucher issues and the clock starts. Companies selected in Korea's third 2026 round operate from 1 July to 31 December.

Running these campaigns from Los Angeles, we plan against roughly ten weeks: two for creator curation and outreach, one for contracting, two for shipping and customs, two for production and review, one for results collection, and two for settlement documentation. Subtract ten weeks from the agreement end date and that is the real start deadline.

Four things to lock before outreach

Contracts need a flat fee — gifted-only seeding has no cost to reimburse. Creator tiers have thresholds: KOL means a personal account above ten thousand followers, KOC requires at least ten participants. All content must be English-only; a single line of Korean subtitle or voiceover voids the claim, so the brief should say "No Korean text or voiceover." And the budget splits in two: voucher-funded creator fees, production, and media on one side; self-funded samples, logistics, and offline activity on the other.

Follower counts cannot be reconstructed

Settlement requires creator contracts listing legal name, handle, scope, fee, period, and follower count. That figure is unavailable after the fact. Capture it at outreach and store the screenshot with the contract, alongside post URLs, view counts, and back-end screenshots.

What the voucher will not cover

Product cost, fulfillment, and shipping to creators fall outside the program, and logistics is not a small line in a seeding campaign. Amazon and TikTok Shop ad spend deducted from sales cannot be claimed by the provider either — the participating company files that reimbursement directly.

Read the full guide in Korean

This program is administered in Korean and applies to Korean-registered companies. The working version — the ten-week calendar, grade tables, and the preparation list for the next round — is written in Korean. Switch the site language to read it.

Related: the clauses a creator contract needs · how seeding budgets are built