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Insight & Ideas
Insights on social content, creators, and strategy, written from inside the work, not theory.
All
TikTok Shop
Market Data
Playbook
Retail
Creator Marketing
Commentary
Retail
4 min
Running Amazon and TikTok Shop Together Without Breaking Either
By
Yong Suk Choi
Market Data
5 min
US K-Beauty at the Half-Year Mark: Where the Numbers Actually Sit
By
Yong Suk Choi
Commentary
3 min
Live Commerce in the US: The Conditions Under Which It Works
By
Yong Suk Choi
TikTok Shop
4 min
TikTok Shop Commission: What the Number Actually Buys
By
Yong Suk Choi
Creator Marketing
4 min
Micro, Macro, Celebrity: What Each Tier Actually Buys
By
Yong Suk Choi
Commentary
4 min
Four Ways K-Beauty Brands Stall in the US, and the Early Signals
By
Yong Suk Choi
Retail
4 min
Sephora and Ulta: Your First Six Months After Landing
By
Chloe Joung
Creator Marketing
4 min
Seven Clauses Every Creator Contract Needs
By
Farah
Playbook
4 min
Export Voucher Campaigns: Working Back From Your Deadline
By
Yong Suk Choi
Retail
5 min
Olive Young Chose Sephora's 19 Brands on Korean Sales
By
Chloe Joung
Creator Marketing
3 min
Five Reasons Creators Turn Down Brand Deals
By
Yong Suk Choi
Market Data
4 min
How K-Beauty Wins in the US: Creator Systems, Not Viral Luck
By
Yong Suk Choi
Creator Marketing
3 min
What Creator Seeding Actually Costs: A Budget Model for K-Beauty Brands
By
Yong Suk Choi
Playbook
3 min
How to Choose a K-Beauty Influencer Agency for the US Market: 7 Criteria
By
Yong Suk Choi
TikTok Shop
4 min
How to Sell K-Beauty on TikTok Shop in the US: The 2026 Setup Guide
By
Daniela Dávila
Retail
3 min
Olive Young, Amazon, or TikTok Shop: Which US Channel Should You Start With?
By
Chloe Joung
Playbook
2 min
Where K-Beauty Actually Operates in the US: A City-by-City Map
By
Chloe Joung
Commentary
6 min
K-Beauty Is Becoming a Marketing Category, Not a Country of Origin
By
Yong Suk Choi
Commentary
2 min
What Olive Young's LA Beachhead Means for K-Beauty Brands
By
Yong Suk Choi
Creator Marketing
2 min
Creator Seeding at Scale: Why 100 Creators Isn't Enough Anymore
By
Yong Suk Choi
Playbook
3 min
How K-Beauty Brands Enter the US Market: The 2026 Playbook
By
Yong Suk Choi
Market Data
4 min
How Big Is K-Beauty on TikTok Shop? The US Data, Explained
By
Yong Suk Choi
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Weekly US K-beauty intelligence, from our team on the ground in LA.
