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Insight & Ideas

Insights on social content, creators, and strategy, written from inside the work, not theory.

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TikTok Shop & Amazon US

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TikTok Shop

Market Data

Playbook

Retail

Creator Marketing

Commentary

Paper collage with TikTok, Instagram, YouTube and Snapchat logo stickers and a magnifying glass singling out one creator from a grid

Playbook

13 min

How Do You Choose Creators for a US Seeding Campaign?

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover: a paper-collage conveyor belt carrying kraft parcels and skincare bottles, a few on the left growing into a dense wave on the right

Playbook

6 min

How Many Creators Does a US Seeding Campaign Need?

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Instagram ranking explained through Adam Mosseri's four-part video series

Playbook

9 min

How Does the Instagram Algorithm Work in 2026? What Adam Mosseri's Four Ranking Videos Mean for Brand Accounts

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover: a red-and-green paper advent calendar house whose open doors show different real people holding skincare, one door tied with a red bow marked 17, next to a heap of identical grey photocopies

Playbook

6 min

Is It Too Late for a Holiday Creator Campaign in 2026?

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Paper collage of a chrome mannequin head shedding pixel squares while paper hearts flow toward a phone showing a real creator

Commentary

6 min

Do Consumers Trust AI Ads? 2026 Data Says Trust Is Moving to Real Creators

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Paper collage of eye-patch jars stacking out of a photocopier onto a conveyor, with a map pin on Korea

Commentary

7 min

Why Did Fenty, Huda and Glow Recipe Launch the Same Eye-Patch Jar?

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Paper collage: a striped Sephora shopping bag filled with K-beauty skincare, a phone playing a TikTok Shop video, and an Amazon delivery box

Commentary

7 min

What Does Sephora's TikTok Shop Launch Mean for K-Beauty Brands on Amazon?

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover image - Does AI Search Cite Brand Websites? We Measured 3,814 Citations in Beauty.

Commentary

9 min

Does AI Search Cite Brand Websites? We Measured 3,814 Citations in Beauty.

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover image - What does it cost to pay a creator for usage rights

Playbook

6 min

What Does It Cost to Pay a Creator for Usage Rights?

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Paper collage of the Musinsa Beauty Festa entrance in Seongsu with a queue of visitors holding up phones, a shot list clipboard, and a dotted flight path to a palm tree.

Commentary

5 min

Seoul's Popups Are the Cheapest US Creative Test You'll Run

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover image — Black Friday Is Decided in September

Playbook

4 min

Black Friday 2026 Date: November 27. The K-Beauty Backward Calendar

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover image — Running Amazon and TikTok Shop Together Without Breaking Either

Retail

4 min

Running Amazon and TikTok Shop Together Without Breaking Either

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover image — US K-Beauty at the Half-Year Mark: Where the Numbers Actually Sit

Market Data

5 min

US K-Beauty at the Half-Year Mark: Where the Numbers Actually Sit

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover image — Live Commerce in the US: The Conditions Under Which It Works

Commentary

3 min

Live Commerce in the US: The Conditions Under Which It Works

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover image — TikTok Shop Commission: What the Number Actually Buys

TikTok Shop

4 min

TikTok Shop Commission: What the Number Actually Buys

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover image — Micro, Macro, Celebrity: What Each Tier Actually Buys

Creator Marketing

4 min

Micro, Macro, Celebrity: What Each Tier Actually Buys

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover image — Four Ways K-Beauty Brands Stall in the US, and the Early Signals

Commentary

4 min

Four Ways K-Beauty Brands Stall in the US, and the Early Signals

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover image — Sephora and Ulta: Your First Six Months After Landing

Retail

4 min

Sephora and Ulta: Your First Six Months After Landing

Chloe Joung, CEO, BAZZAAL

By

Chloe Joung

Cover image — Seven Clauses Every Creator Contract Needs

Creator Marketing

6 min

What Should a Creator Contract Include? Seven Clauses to Get Right

Farah, Influencer Marketing Lead, BAZZAAL

By

Farah

Cover image — Export Voucher Campaigns: Working Back From Your Deadline

Playbook

4 min

Export Voucher Campaigns: Working Back From Your Deadline

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover image — Olive Young Chose Sephora's 19 Brands on Korean Sales

Retail

5 min

Olive Young at Sephora: The 19 K-Beauty Brands and How They Were Picked

Chloe Joung, CEO, BAZZAAL

By

Chloe Joung

Cover image — Five Reasons Creators Turn Down Brand Deals

Creator Marketing

3 min

Five Reasons Creators Turn Down Brand Deals

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover image — How K-Beauty Wins in the US: Creator Systems, Not Viral Luck

Market Data

4 min

How K-Beauty Wins in the US: Creator Systems, Not Viral Luck

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover image — What Creator Seeding Actually Costs: A Budget Model for K-Beauty Brands

Creator Marketing

3 min

What Creator Seeding Actually Costs: A Budget Model for K-Beauty Brands

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover image — How to Choose a K-Beauty Influencer Agency for the US Market: 7 Criteria

Playbook

3 min

How to Choose a K-Beauty Influencer Agency for the US Market: 7 Criteria

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover image — How to Sell K-Beauty on TikTok Shop in the US: The 2026 Setup Guide

TikTok Shop

4 min

How to Sell K-Beauty on TikTok Shop US: 5-Step 2026 Setup Guide

Daniela Dávila, COO, BAZZAAL

By

Daniela Dávila

Cover image — Olive Young, Amazon, or TikTok Shop: Which US Channel Should You Start With?

Retail

3 min

Olive Young, Amazon, or TikTok Shop: Which US Channel Should You Start With?

Chloe Joung, CEO, BAZZAAL

By

Chloe Joung

Cover image — Where K-Beauty Actually Operates in the US: A City-by-City Map

Playbook

2 min

Where K-Beauty Actually Operates in the US: A City-by-City Map

Chloe Joung, CEO, BAZZAAL

By

Chloe Joung

Cover image — K-Beauty Is Becoming a Marketing Category, Not a Country of Origin

Commentary

6 min

K-Beauty Is Becoming a Marketing Category, Not a Country of Origin

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover image — What Olive Young's LA Beachhead Means for K-Beauty Brands

Commentary

2 min

What Olive Young's LA Beachhead Means for K-Beauty Brands

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover image — Creator Seeding at Scale: Why 100 Creators Isn't Enough Anymore

Creator Marketing

2 min

Creator Seeding at Scale: Why 100 Creators Isn't Enough Anymore

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover image — How K-Beauty Brands Enter the US Market: The 2026 Playbook

Playbook

3 min

How K-Beauty Brands Enter the US Market: The 2026 Playbook

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

Cover image — How Big Is K-Beauty on TikTok Shop? The US Data, Explained

Market Data

4 min

K-Beauty on TikTok Shop US: $980M in Q2 2026, 7 of Top 10 Korean

Yong Suk Choi, Chief Business Officer, BAZZAAL

By

Yong Suk Choi

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Beauty creators posing together for a group photo

Ready to be the next big thing in beauty?

It's time to take your brand somewhere new!

Contact Sales
Beauty creators posing together for a group photo

Ready to be the next big thing in beauty?

It's time to take your brand somewhere new!

Contact Sales
Beauty creators posing together for a group photo
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