GAMTAN case study: 74% posting rate. Even for underwear, 3 in 4 creators posted.
GAMTAN's posture support bra was BAZZAAL's first innerwear campaign. Of the 31 US creators BAZZAAL tracked, 23 posted, and their content passed 800,000 views.
23 of 31 tracked creators posted.
Posting rate is the share of tracked creators who published at least one piece of content. BAZZAAL plans seeding rounds around roughly 70%, a conservative figure drawn from its past campaigns.
Each dot is one tracked creator. Filled dots posted.
A bra shows its benefits only when someone wears it on camera.
You have to wear it to show it
Comfort, fit and fabric are hard to get across in a flat lay or a feature list. Someone has to wear it through a day and say how it feels.
Creators hesitate
Underwear means showing your body. Many creators who receive the product still hold back from filming themselves in it.
A first for BAZZAAL
BAZZAAL's case studies had centered on beauty brands. This was its first innerwear campaign.
The posting rate was set before a single bra shipped.
Three decisions came before shipping: who to send to, how to pick them, and what to show first.
Only creators who wanted it
BAZZAAL gathered creators who were interested in the product and comfortable showing it on. The starting point was the US nano-creator pool BAZZAAL manages and works with.
Picked one by one with GAMTAN
BAZZAAL reviewed the candidate list with the client creator by creator, and the two teams set the final 30 together.
Led with what US viewers notice first
From a US agency's view, BAZZAAL advised GAMTAN on which benefits to show first. BAZZAAL also wrote the creator brief and handled shipping.
One video reached 529,720 views. Five passed 20,000.
@pikria.creates posted the campaign's top video. The five biggest posts drew 97.7% of all views, and Instagram carried 98.4% of the total.
Views per post
24 posts, sorted by views
Instagram · 529,720 views
Instagram · 93,817 views
Instagram · 72,198 views
Instagram · 70,939 views
Instagram · 20,423 views
TikTok · 7,559 views
Instagram · 4,222 views
Instagram · 1,135 views
TikTok · 1,077 views
TikTok · 809 views
TikTok · 687 views
TikTok · 519 views
TikTok · 514 views
Instagram · 470 views
Instagram · 423 views
TikTok · 409 views
TikTok · 350 views
TikTok · 249 views
TikTok · 200 views
TikTok · 184 views
TikTok · 9 views
Instagram · 0 views
Instagram · 0 views
Instagram · 0 views
Top five posts
Each passed 20,000 views
When the content went up
Dot size shows views. Orange is Instagram, grey is TikTok.
Instagram · 0 views@sama.jamil.ugc · Aug 28
Instagram · 0 views@nathybyugc · Aug 24
Instagram · 0 views@mariamisheli___ · Aug 16
Instagram · 0 views@tamu__bb · Aug 13
Instagram · 0 views@emilychenxb · Sep 9
TikTok · 9 views@karina.valencia · Oct 2
TikTok · 184 views@emilli_ugc · Sep 18
TikTok · 200 views@whimsymimi · Jul 30
TikTok · 249 views@junnphuong · Aug 19
TikTok · 350 views@amberlynnies · Aug 3
TikTok · 409 views@deisry · Oct 4
Instagram · 423 views@nathybyugc · Aug 24
Instagram · 470 views@eggiecho · Aug 27
TikTok · 514 views@yanuthhh · Aug 18
TikTok · 519 views@its.giszelle · Sep 10
TikTok · 687 views@_embenhi11 · Aug 13
TikTok · 809 views@alizgim · Jul 25
TikTok · 1,077 views@bru.cameron · Sep 12
Instagram · 1,135 views@veneta.yuliia · Aug 19
Instagram · 4,222 views@schhoki_ · Aug 16
TikTok · 7,559 views@ugcby_nini_ · Sep 8
Instagram · 20,423 views@tamu__bb · Aug 12
Instagram · 70,939 views@mariamisheli___ · Aug 25
Instagram · 72,198 views@ninicreats · Aug 18
Instagram · 93,817 views@pikria.creates · Aug 18
Instagram · 529,720 views
16 of 26 pieces went up in August. The first landed on July 25 and the last on October 4.
The most-viewed video and the best-explained videos were different.
What stood out to me most is how lightweight and breathable it feels.
Each feature came with a moment of use: lightweight and breathable, Air Cool for warm days, X-Fit for a smooth look under clothes.
↗Watch on InstagramThree videos that explained it best
Picked in BAZZAAL's report for views, engagement, production quality and brand fit.
Fabric close-ups with benefit captions, ending on the fit.
↗Watch on Instagram
Product in hand, explained out loud and tied to everyday discomfort.
↗Watch on TikTok
Quick cuts and try-on shots that drew more comments and saves than its views would suggest.
↗Watch on TikTokWhat creators said in their captions
Mentions across 24 post captions, hashtags excluded
Comments came back to comfort, fabric and posture.
It looks so comfortable
The material looks so good … i need to try it
I have to try this for my posture
Brief directions BAZZAAL put in the report
- Show fit and comfort across a whole day, from the commute to a trip.
- Open on a real pain point, like an uncomfortable fit or posture, before the features.
- Carry the fabric's lightness with close-ups and short captions.
Creator videos from the campaign
Tap a video to open the original post.
30 creators proved the method. Next is scale.
At the same rate, a 100-creator round can plan on about 74 creators posting. Briefs built on this round's top videos and comments start the bigger round with evidence.
When creators hesitate in a category, BAZZAAL starts by deciding who will actually post.
Figures: MightyScout campaign tracking for the report period of July 1 to October 15, 2026 (KST). The 31 tracked creators are 30 gifted-seeding creators and one paid partner. All 23 creators who posted were gifted-seeding creators; the paid partner's TikTok video is reported separately. Engagements are likes, comments, shares and saves combined. Reach is the MightyScout figure of about 380,000 accounts. Post dates are in KST, and each thumbnail links to the creator's original post.
Project
GAMTAN
GAMTAN Bra Seeding: 74% of Creators Posted, 804K+ Views
Client
Engagement Type
Seeding + Paid
Year
2026
the result
74%
posting rate
Featured Creators
