Project
MEDIHEAL
Driving 1.2M+ Views for MEDIHEAL Through Gifted Creator Seeding
Client
Engagement Type
Seeding
the who
MEDIHEAL, a Korean mask brand, partnered with BAZZAAL to run a gifted creator seeding campaign across Instagram and TikTok. BAZZAAL activated beauty and skincare creators to feature MEDIHEAL's hero mask products through authentic, routine-style content. The eight featured posts, four on Instagram and four on TikTok, drew more than 1.25 million combined views with no paid media spend behind them, and the single best-performing post reached 493,000 views on its own. The campaign was built around Amazon Prime Day. Creators from BAZZAAL's global network reviewed MEDIHEAL's Madecassoside Blemish Pad and eye patches, tagged the brand's US account, and pointed viewers to MEDIHEAL on Amazon.
the what
The campaign focused on gifted-only seeding, with no paid media behind any post. Creators received MEDIHEAL products and shared them through reels and posts in their own voice, presenting the masks inside real skincare routines. The featured posts covered two product types. The Madecassoside Blemish Pad was shown as a quick reset for redness, blemishes, and breakouts. The eye patches were shown hydrating the under-eye area and making it look brighter and more rested, and some creators split them into a morning and night routine.
the when
June 2026, timed to Amazon Prime Day. The featured posts went live between June 18 and July 3, 2026.
the where
Instagram and TikTok. On Instagram, creators posted reels. Captions tagged MEDIHEAL's US account and carried Amazon Prime Day hashtags, sending viewers to MEDIHEAL on Amazon.
the why
MEDIHEAL wanted sustained visibility for its hero masks through creator-generated content, and proof that organic seeding alone can drive meaningful view counts without paid amplification. Seeding also gave the brand a way to show up for a retail moment like Amazon Prime Day without paid media. In a seeding program, the product is the offer: creators receive MEDIHEAL products to review on their own channels, and the details of each campaign are agreed in advance from MEDIHEAL's answers to a questionnaire that BAZZAAL shares before the campaign starts.
the how
BAZZAAL managed creator casting, seeding coordination, content tracking, and performance reporting across both platforms, curating creators whose audiences match MEDIHEAL's skincare positioning. Each monthly cycle runs in six steps: 1. Brief: MEDIHEAL answers BAZZAAL's campaign questionnaire, and the campaign details are agreed from those answers. 2. Casting: BAZZAAL recruits global beauty and skincare creators and shares the list, with a profile link for each creator, for MEDIHEAL's final approval. A creator can be replaced if the profile does not match the brief. 3. Address check: BAZZAAL confirms every shipping address on the approved list before the list goes to MEDIHEAL. 4. Shipping and guidelines: MEDIHEAL ships the products directly to creators. Once the tracking numbers come in, BAZZAAL sends each creator a content guideline written by BAZZAAL. 5. Posting and tracking: creators publish on Instagram and TikTok, and BAZZAAL tracks each post. 6. Reporting: BAZZAAL delivers a monthly report, and MEDIHEAL's feedback on each report carries into the next cycle.
the result
8
posts on Instagram + TikTok
1.25M+
combined views, all 8 posts
493K
top post views
$0
paid media spend
Featured Creators
The BAZZAAL Edge
A gifted seeding campaign is only as strong as its casting. For MEDIHEAL, BAZZAAL selected creators whose audiences already engage with skincare content, then let them present the products in their own voice. Of the eight featured posts, the four on Instagram alone reached a combined 1.2M+ views, led by a 493K-view post from salo_creates, with zero paid media behind them. Casting is only half of the work. Because MEDIHEAL ships the products itself, BAZZAAL checks every address on the approved list before it goes to the brand, then sends each creator the content guideline once the tracking number comes in. After each cycle, MEDIHEAL's feedback on the monthly report goes into the next one. The content itself stayed practical. Creators matched each product to one concern, blemishes and redness for the pad and a tired under-eye area for the patches, and many captions pointed viewers to Amazon for Prime Day.
Key Learnings
- Gifted-only seeding can produce paid-level view counts when casting matches the product. The top post reached 493K views with no media spend. - Routine-style content outperforms produced content in seeding. Creators presenting masks inside their real skincare routines drove the strongest engagement. - A small featured set tells the story. The four featured Instagram posts generated over 1.2M combined views, giving MEDIHEAL clear, shareable proof of creator fit. - One product, one concern. Creators paired the blemish pad with redness and breakouts and the eye patches with a tired under-eye area, so each post gave viewers a single, clear reason to try the product. - A retail moment gives seeding a call to action. Tying gifted posts to Amazon Prime Day let creators end with a clear next step, finding MEDIHEAL on Amazon, with no paid media behind it.
Strategic Takeaway
MEDIHEAL's campaign shows that gifted seeding, executed with precise casting and platform-native content, can deliver meaningful reach on its own. The 1.25M+ combined views across the eight featured posts came entirely from organic distribution, giving the brand both immediate visibility and a validated creator pool for future paid amplification. For brands planning seeding around a retail event, the MEDIHEAL program shows what BAZZAAL puts in place: a questionnaire-based brief, an approved creator list with checked addresses, a guideline for every creator, and a monthly report the brand can respond to.
