Project
MEDIHEAL
Driving 1.2M+ Views for MEDIHEAL Through Gifted Creator Seeding
Client
Engagement Type
Seeding
the who
MEDIHEAL partnered with BAZZAAL to run a gifted creator seeding campaign across Instagram and TikTok. BAZZAAL activated beauty and skincare creators to feature MEDIHEAL's hero mask products through authentic, routine-style content.
the what
The campaign focused on gifted-only seeding, with no paid media behind any post. Creators received MEDIHEAL products and shared them through reels and posts in their own voice, presenting the masks inside real skincare routines.
the when
June 2026
the where
Instagram and TikTok.
the why
MEDIHEAL wanted sustained visibility for its hero masks through creator-generated content, and proof that organic seeding alone can drive meaningful view counts without paid amplification.
the how
BAZZAAL managed creator casting, seeding coordination, content tracking, and performance reporting across both platforms, curating creators whose audiences match MEDIHEAL's skincare positioning.
the result
8
media featured
1.25M+
combined views
493K
top post views
$0
paid media spend
The BAZZAAL Edge
A gifted seeding campaign is only as strong as its casting. For MEDIHEAL, BAZZAAL selected creators whose audiences already engage with skincare content, then let them present the products in their own voice. The four featured Instagram posts alone reached a combined 1.2M+ views, led by a 493K-view post from salo_creates, with zero paid media behind them.
Key Learnings
- Gifted-only seeding can produce paid-level view counts when casting matches the product. The top post reached 493K views with no media spend. - Routine-style content outperforms produced content in seeding. Creators presenting masks inside their real skincare routines drove the strongest engagement. - A small featured set tells the story. Four posts generated over 1.2M combined views, giving MEDIHEAL clear, shareable proof of creator fit.
Strategic Takeaway
