Project
OLIVE YOUNG GLOBAL
How OLIVE YOUNG Global Turned Its Spring Sale Into Creator Hauls
Client
Engagement Type
Paid
Year
2026
the who
OLIVE YOUNG, Korea's largest beauty retailer, partnered with BAZZAAL to drive global awareness for its Spring Sale through affiliate and mega-influencer content. BAZZAAL activated 10 creators whose content reached more than 6.8 million people and drew over 7.27 million views, 107,300 likes, and 3,500 shares. The campaign pointed shoppers to OLIVE YOUNG Global, where international customers can buy the products featured in each video. Each featured creator built a personal Spring Sale haul, tagged OLIVE YOUNG Global, and shared a personal code for an extra discount.
the what
The campaign focused on promoting OLIVE YOUNG Global's Spring Sale by having creators curate personalized Spring Sale hauls. Creators highlighted hero products across skincare, makeup, hair care, and wellness while sharing why each item was a personal favorite. Content included product recommendations, authentic testimonials, texture reviews, repurchase mentions, viral product callouts, and clear shopping CTAs. The hauls mixed categories in a single video. One featured post, for example, paired the Round Lab Birch Juice Moisturizing Sunscreen with the JSM Essential Skin Nuder Cushion and a Flimeal protein shake, covering skincare, makeup, and wellness in one recommendation. Creators framed the sale as a moment to restock and stock up on their K-beauty favorites. The featured posts also shared the campaign hashtags #oliveyoungspringsale and #OYNextBigThing, which tied content from different creators to the same sale moment.
the when
Spring Sale 2026. The sale ran from March 1 to March 7, and the featured posts went live between February 26 and March 1, in the days leading up to the sale and on its first day. BAZZAAL schedules OLIVE YOUNG sale content to go live before the sale window opens.
the where
Instagram and TikTok, with traffic directed to OLIVE YOUNG Global. Creators cross-posted across both platforms, and each featured post sent viewers to OLIVE YOUNG Global with a creator code for an extra discount.
the why
OLIVE YOUNG Global wanted to drive awareness, interest, and purchase consideration for products available during its Spring Sale. The goal was to position the sale as both trend-driven and trusted by combining large-scale influencer awareness with affiliate creators who could drive stronger shopping intent. The sale window was seven days long, so the content needed to be live, and the codes ready to use, before the discounts started.
the how
BAZZAAL activated a mix of top OLIVE YOUNG affiliates and mega K-beauty influencers to balance reach, credibility, and conversion-driven storytelling. Creators curated their own product hauls and shared personal testimonials around why they loved each item. Although multiple products were featured in each video, creators consistently reinforced that all products were available on OLIVE YOUNG Global, making the shopping journey simple and accessible for international customers. The campaign used personalized creator hauls, authentic product testimonials, multi-category product curation, cross-posting across Instagram and TikTok, clear Spring Sale CTAs, and affiliate-driven product education. The paid workflow BAZZAAL runs with OLIVE YOUNG follows five steps: 1. Planning: OLIVE YOUNG shares the upcoming campaign with BAZZAAL, including budget, the number of creator profiles, and the brands to feature. 2. Shortlist and review: BAZZAAL's casting team builds a shortlist, OLIVE YOUNG's team reviews each profile, and the list is confirmed. 3. Product and guidelines: BAZZAAL ships the products and sends content guidelines, including brand notation such as writing OLIVE YOUNG in capital letters and, for paid collaborations, a required affiliate code. 4. Feedback: BAZZAAL reviews each creator's content and gives feedback before it goes live. 5. Same-day logging: on the day a post goes live, its link and code are logged in a shared tracking sheet and passed to OLIVE YOUNG's team, including codes for boosting.
the result
10
creators
6.8M+
reach
7.27M+
views
107.3K+
likes
500+
comments
3.5K+
shares
7K+
saves
$177K+
earned media value
Featured Creators
The BAZZAAL Edge
BAZZAAL has cast OLIVE YOUNG affiliates and K-beauty influencers for OLIVE YOUNG Global across many campaigns, from monthly seeding lists to sale promotions, so it knows which creators fit which categories. This campaign asked creators to promote a store rather than a single product. BAZZAAL cast mega K-beauty influencers as the reach layer and OLIVE YOUNG affiliates, who promote the retailer with personal discount codes, as the conversion layer, so one program could lift both awareness and shopping intent instead of trading one for the other. Each creator curated their own haul, which kept the recommendations personal even though the products came from many brands.
Key Learnings
A mix of top OLIVE YOUNG affiliates and mega K-beauty influencers effectively balanced conversion-driven trust with large-scale awareness. Affiliate creators delivered stronger shopping intent through detailed product breakdowns and clear CTAs, while cross-posting to both Instagram and TikTok boosted overall awareness and engagement. Creator-led haul content worked well because it made the Spring Sale feel curated, personal, and easy to shop. Personal codes turned each recommendation into a purchase path. Every featured post named a creator code for an extra discount at OLIVE YOUNG Global. Mixed-category hauls fit a retail campaign. Pairing skincare, makeup, and wellness in one video let a single creator introduce several brands that shoppers could buy in one place. Timing belonged in the brief. The featured posts went live in the days before the sale or on its first day, so they were in front of shoppers from the start of the seven-day window.
Strategic Takeaway
For OLIVE YOUNG Global, creator-led Spring Sale hauls helped turn a seasonal promotion into a trusted, discovery-driven shopping moment. By combining affiliate credibility, mega influencer reach, and authentic product storytelling, BAZZAAL helped OLIVE YOUNG Global drive large-scale awareness and purchase consideration among international K-beauty shoppers. For K-beauty brands sold on OLIVE YOUNG Global, the campaign shows how one retailer sale can carry many brands at once when each creator builds the haul around personal favorites. Creators who share K-beauty with their audiences can learn how to join campaigns like this one at bazzaal.com/for-creators.
