Big US sales moments are won weeks before they start. Work back from Black Friday, Cyber Monday, the holidays and Prime Day to set seeding, shipping and posting dates.
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Questions brands ask
When is Black Friday 2026?
Friday, November 27, 2026, and the holiday season runs straight on from it. What matters more is the day the work starts. See the K-beauty backward calendar.
How early should a K-beauty brand start a Black Friday creator campaign?
Work backward from November 27: about 12 weeks out for brands still setting up US logistics, and about 6 weeks out for a small paid collaboration. The full timeline is in the backward calendar.
Is it too late for a holiday creator campaign in 2026?
Not yet, but the deadline is earlier than most brands think. Creator content has to sell before December 17, the USPS ground send-by date, and the December tracks stay open through October. See is it too late for a holiday campaign.
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