Content cost and usage rights are priced separately. These guides cover the clauses to get right, FTC disclosure, and the four variables that set usage-rights pricing.
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Questions brands ask
What should a creator contract include?
Seven clauses cause most of the trouble in US creator campaigns, and they are usually the ones copied from a template unread. What each has to say is in seven clauses to get right.
Are usage rights included in the creator's fee?
Usually not. A creator deal contains two payments: one for making the content and one for the licence to use it. Price and write them separately so the number holds. See what usage rights cost.
What changes the price of usage rights?
Four variables: which media the content runs in, for how long, whether it is used in paid ads, and whether the creator is barred from working with competitors. We explain the structure, not our rates, in the usage rights guide.
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