Project
AMUSE
Launching a Korean Makeup Brand's First U.S. Influencer Campaign
Client
Engagement Type
Seeding
the who
AMUSE, a Korean vegan beauty brand, partnered with BAZZAAL to launch its first U.S. influencer campaign. BAZZAAL activated Asian-American lifestyle influencers whose brand identity aligned with AMUSE's vegan beauty products. Of 165 creator profiles contracted, 161 posted, producing 526 pieces of media. It was AMUSE's first at-scale introduction to U.S. audiences, made through creator content rather than paid advertising.
the what
The campaign focused on generating organic creator content around AMUSE's popular lip tints. Creators incorporated the products into lifestyle and beauty content that reflected AMUSE's colorful, joyful brand identity.
the where
Instagram, including reels, posts, and stories.
the why
AMUSE needed to establish brand awareness in the U.S. market for the first time through influencer content. The campaign prioritized organic reach and cultural alignment over paid promotion.
the how
BAZZAAL ran a non-paid creator seeding campaign, activating 30 influencers per month over six months for a total of 180 influencers. Creator selection focused on Asian-American lifestyle creators whose aesthetic and values aligned with AMUSE's vegan beauty positioning.
the result
