Project
ISNTREE
Scaling the Viral Korean Skincare Brand Behind TikTok's Sunscreen Moment
Client
Engagement Type
Seeding
the who
ISNTREE, a Korean skincare brand that gained viral popularity on TikTok from 2021 primarily through its sunscreen, partnered with BAZZAAL to expand brand exposure in the U.S. market. BAZZAAL activated creators ranging from nano to mega following, as well as key partnerships with top beauty influencers. The campaign delivered 1.2 million actual reach against 3 million potential reach, with 287,000 impressions.
the what
The campaign used seeding initiatives and the BAZZAAL BOX (a branded beauty box by us) to get ISNTREE's sunscreen into the hands of creators and consumers organically. In early 2023, the campaign extended to paid partnerships with prominent beauty influencers.
the when
2021-2023
the why
ISNTREE wanted to expand brand exposure while working within limited budgets. The strategy focused on seeding across a wide creator range and leveraging the brand's existing TikTok momentum.
the how
BAZZAAL ran creator seeding campaigns spanning nano to mega influencers. ISNTREE's sunscreen was also included in the BAZZAAL BOX, organically sampling the product to 500+ individuals. In early 2023, BAZZAAL secured paid partnerships with high-profile beauty influencers to solidify the brand's presence.
the result
3M
potential reach
1.2M
reach
287K
impressions
1.56%
engagement rate
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