Project
ROVECTIN
Building U.S. Presence for a Premium Derma-Skincare Brand
Client
Engagement Type
Paid
the who
ROVECTIN, a Korean skincare brand, partnered with BAZZAAL to build brand awareness in the U.S. market. BAZZAAL worked with prominent skincare influencers including James Welsh, Dermguru, EuniUnni, Soo Beauty, and Tina Tanaka Harris over a three-year period. Thirteen creator profiles published 18 pieces of media, producing 781,000 impressions and 33,000 engagements at roughly 70,000 reach per month.
the what
The campaign centered on monthly seeding initiatives to organically build brand recognition. ROVECTIN's flagship Lotus Water Cream became a focal product after receiving significant influencer attention, including mentions from Hyram across his social platforms and a feature in his Harper's Bazaar series.
the why
ROVECTIN wanted to establish organic brand awareness in the U.S. skincare market. The strategy prioritized authentic influencer relationships over paid placements to build long-term brand loyalty.
the how
BAZZAAL implemented monthly seeding campaigns and cultivated long-term relationships with prominent skincare influencers. The approach focused on sustained partnerships across multiple campaigns rather than one-off activations.
the result
13
profiles posted
18
media posted
13M
potential reach
781K
impressions
33k
engagements
31K
likes
1886
comments
70K
reach per month
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