Project
SKIN1004
Scaling Global Awareness for SKIN1004 Through Large-Scale Creator Seeding
Client
Engagement Type
Seeding
Year
2026
the who
SKIN1004, a Korean skincare brand, partnered with BAZZAAL to support a large-scale creator seeding campaign for March 2026. BAZZAAL activated a wide network of beauty, skincare, and UGC creators to generate organic social content featuring SKIN1004 products, and 313 creator profiles posted 453 media placements reaching 3.6 million people. The campaign is part of an always-on creator program BAZZAAL has run with SKIN1004 since 2023, growing from 50-60 creators a month to monthly campaign lists of around 400 across Instagram and TikTok by 2025-26.
the what
The campaign focused on generating creator-led skincare content at scale. Creators shared SKIN1004 products through routine videos, product reviews, texture demonstrations, skincare recommendations, reels, posts, and stories. The goal was to increase product visibility, build social proof, and create a large volume of authentic content around SKIN1004.
the when
March 4, 2026 — May 21, 2026
the where
Instagram, including reels, posts, and stories.
the why
SKIN1004 wanted to increase brand awareness and product discovery through authentic creator-generated content. Rather than relying only on a small group of paid creators, the campaign focused on scale — activating hundreds of creators to drive widespread visibility, social proof, and skincare conversation around the brand.
the how
BAZZAAL managed large-scale creator outreach, seeding coordination, content tracking, and campaign performance reporting. The campaign focused on high-volume creator seeding, skincare routine content, product review content, texture and application demonstrations, Instagram reels/posts/stories, organic creator-led storytelling, and social proof generation at scale.
the result
313
profiles posted
453
media placements
3.6M
reach
4.3M
impressions
2.95%
engagement rate
$163,697
media value
Featured Creators
The BAZZAAL Edge
Running a 313-creator seeding program at the quality level shown here is not a casting problem; it is an operations problem. BAZZAAL handled creator curation, product seeding, posting tracking, and performance reporting on its own infrastructure, which is what allowed SKIN1004 to receive 453 pieces of content and a fully measurable $163K+ in media value rather than the visibility-without-accountability outcome that large seeds often produce. The program compounds over time: from July 2025 to July 2026, eight featured posts alone generated 2.8M+ combined views across Instagram and TikTok.
Key Learnings
Large-scale creator seeding helped SKIN1004 generate strong visibility across skincare-focused audiences. The campaign created a high volume of social proof by having hundreds of creators post about the brand during the campaign period. Instagram reels and creator review content drove broad awareness, while stories added additional touchpoints for product discovery. The strong media value reflects the impact of creator seeding when executed at scale with consistent product visibility.
Strategic Takeaway
