Project
SKIN1004
How SKIN1004 Runs Creator Seeding at Scale
Client
Engagement Type
Seeding
Year
2026
the who
SKIN1004, the Korean skincare brand behind the Madagascar Centella line, partnered with BAZZAAL on a large-scale creator seeding campaign that ran from March 4 to May 21, 2026. BAZZAAL activated a wide network of beauty, skincare, and UGC creators to publish organic social content featuring SKIN1004 products, and 313 creator profiles posted 453 media placements reaching 3.6 million people. The campaign is part of an always-on creator program BAZZAAL has run with SKIN1004 since 2023. It grew from 50 to 60 creators a month to monthly campaign lists of around 400 across Instagram and TikTok by 2025 and 2026.
the what
The campaign focused on generating creator-led skincare content at scale. Creators shared SKIN1004 products through routine videos, product reviews, texture demonstrations, skincare recommendations, reels, feed posts, and stories. The goal was to increase product visibility, build social proof, and create a large volume of authentic content around SKIN1004. The featured posts from this campaign center on the Madagascar Centella TECA line: a soothing toner, an ampoule, and a cream. Creators presented the three as one routine, with the toner prepping the skin, the ampoule adding hydration, and the cream sealing it in. They described how the products felt, using words like lightweight, non-greasy, soft, and calm, and tied the line to concerns such as redness and a sensitive skin barrier.
the when
March 4 to May 21, 2026, within the always-on program BAZZAAL runs with SKIN1004, which casts a new creator list every month.
the where
Instagram, including reels, feed posts, and stories. Creators tagged @skin1004official in their posts, and stories added extra touchpoints for product discovery alongside feed content.
the why
SKIN1004 wanted to increase brand awareness and product discovery through authentic creator-generated content. Rather than relying only on a small group of paid creators, the campaign focused on scale, activating hundreds of creators to drive widespread visibility, social proof, and skincare conversation around the brand. In a seeding program, the product is the offer. Creators receive SKIN1004 products to review on their own social channels, and the details of each campaign are agreed in advance from SKIN1004's answers to a questionnaire that BAZZAAL shares before the campaign starts.
the how
BAZZAAL managed large-scale creator outreach, seeding coordination, content tracking, and campaign performance reporting. Each monthly cycle runs in six steps: 1. Brief: SKIN1004 answers BAZZAAL's campaign questionnaire, and the campaign details are agreed from those answers. 2. Casting: BAZZAAL recruits creators against a monthly target of around 400 and shares the list with SKIN1004 for final approval. A creator can be replaced if the profile does not match the brief. 3. Shipping: BAZZAAL handles international shipping of the products to every creator on the approved list, in the US and in other markets. 4. Posting and tracking: creators publish reels, feed posts, and stories featuring the products, and BAZZAAL tracks each placement. 5. Carry-over: if fewer creators post than the monthly target, the shortfall is cast again in the following month. 6. Reporting: BAZZAAL delivers a report after each monthly campaign. Content rights stay with the creators. When SKIN1004 wants to reuse a post in its own channels, usage is agreed with the creator separately.
the result
313
profiles posted
453
media posted
3.6M
reach
4.3M
impressions
2.95%
engagement rate
$163,697
earned media value
FEATURED CREATORS
The BAZZAAL Edge
Running a 313-creator seeding program at the quality level shown here is not a casting problem; it is an operations problem. Most of the work sits between casting and reporting: getting lists approved, shipping product across borders, and tracking every post. BAZZAAL handled creator curation, product seeding, posting tracking, and performance reporting on its own infrastructure, which is what allowed SKIN1004 to receive 453 pieces of content and a measurable $163K+ in media value rather than the visibility without accountability that large seeds often produce. The program compounds over time: from June 2025 to May 2026, eight featured posts alone generated 2.8M+ combined views across Instagram and TikTok. Those posts covered the Poremizing line, the Probio-Cica ampoule and cream, the Boosting Shot Ampoule, and the TECA line, so the program has followed SKIN1004's range rather than a single hero product.
Key Learnings
Large-scale creator seeding helped SKIN1004 generate strong visibility across skincare-focused audiences. The campaign created a high volume of social proof by having hundreds of creators post about the brand during the campaign period. Instagram reels and creator review content drove broad awareness, while stories added additional touchpoints for product discovery. The strong media value reflects the impact of creator seeding when executed at scale with consistent product visibility. Routine framing did the explaining. In the featured posts, creators presented the TECA toner, ampoule, and cream as steps in one routine, so a single post introduced three products and showed how they fit together. Volume depends on process. The program runs on a fixed monthly casting target, an approved creator list, and a carry-over rule for any shortfall, and it has kept producing content month after month since 2023.
Strategic Takeaway
For SKIN1004, large-scale creator seeding helped turn product gifting into measurable brand awareness and social proof. By activating 313 creators and generating 453 pieces of content, BAZZAAL helped SKIN1004 expand global visibility, drive millions of impressions, and build credibility through authentic skincare creator content. For brands weighing seeding against paid creator deals, the SKIN1004 program shows what seeding needs at this size: a clear brief, an approved creator list, reliable cross-border shipping, and a report every month. Creators interested in seeding campaigns like this one can learn how to work with BAZZAAL at bazzaal.com/for-creators.
