Project
SULWHASOO
Amplifying a Luxury Korean Medicine-Themed Skincare Brand in the U.S.
Client
Engagement Type
Paid
the who
SULWHASOO, a luxury Korean skincare brand, partnered with BAZZAAL to promote its First Care Serum and Ginseng Renewal line to U.S. audiences. BAZZAAL activated IAMKARENO and Susan Yara (MixedMakeup) for the campaign. The deliberately narrow two-creator program produced 12 pieces of media and 395,000 impressions against 3 million potential reach.
the what
The campaign promoted SULWHASOO's First Care Serum and Ginseng Renewal line through skincare-expert influencers on YouTube and Instagram. The same creators were used across two separate campaigns to build consistent audience exposure.
the where
YouTube and Instagram.
the why
SULWHASOO needed influencers with established skincare credibility to reach their target audience. The brand sought sustained brand presence rather than a single-activation spike.
the how
BAZZAAL deployed the same set of influencers across two consecutive campaigns to ensure repeated exposure to the same audience across both YouTube and Instagram. The strategy prioritized depth of relationship over breadth of creator roster.
the result
