What Does Your Brand Team Do Each Month Once You Outsource Creator Seeding?

A brand team that hands creator seeding to BAZZAAL has three jobs a month: answer a questionnaire, approve the creator list, and give feedback on the monthly report. Everything between those steps, from recruiting to post tracking, is BAZZAAL's work. SKIN1004 and MEDIHEAL run their seeding with BAZZAAL this way every month.

In short

• The questionnaire arrives in the first week of the month before the campaign, and your answers set the campaign.

• The list is a shortlist BAZZAAL has already screened from creator applications. Each name comes with a profile link, and you approve or remove each one.

• If you ship product yourself, guidelines go to creators once your tracking numbers are in.

What are the three monthly jobs?

1. Answer the questionnaire. BAZZAAL sends it in the first week of the month before each campaign, and the campaign's details come from your answers. The sooner they arrive, the sooner recruiting starts.

2. Approve the creator list. Creators apply to the campaign, and BAZZAAL screens them into a shortlist before you see it. Each name comes with a profile link. You approve or remove creators one by one, and BAZZAAL fills removed spots with other candidates. How many names you can swap in a month is set in your contract. Product only goes to creators who have confirmed they want it.

Lists grow with the program. SKIN1004's campaign list started at 50 to 60 creators a month and has run at around 400 a month across Instagram and TikTok in 2025 and 2026.

3. Give feedback on the monthly report. BAZZAAL sends a report after each monthly campaign, and you say what should change. In the MEDIHEAL program, that feedback goes into the next month's campaign.

Who ships the product to creators?

You decide this before the first campaign, and it changes what your team does each month.

If BAZZAAL ships. You send the seeding product to BAZZAAL and share its arrival date and quantities. BAZZAAL checks the stock in and ships to approved creators. SKIN1004 works this way, with product going to creators in the US and in other countries.

If you ship it yourself. BAZZAAL checks every shipping address before handing over the approved list, and you ship directly, as MEDIHEAL does. After shipping, your team sends BAZZAAL the tracking numbers, and creators get their guidelines once those numbers are in.

Which jobs stay with BAZZAAL?

Recruiting, guidelines, post tracking and reporting. BAZZAAL recruits from a network of 100,000+ creators, briefs each approved creator, tracks every post one by one and pulls them into the monthly report.

When a creator receives product and hasn't posted, BAZZAAL follows up with them directly. The SKIN1004 program also has a carry-over rule: if fewer creators post than the monthly target, the shortfall is recast the following month.

Where does a late answer hold things up?

Each of BAZZAAL's next steps waits on your answer, so a delay on your side moves everything after it. A late questionnaire delays campaign setup and recruiting. A late approval means product ships late. If you ship directly, guidelines go out only as fast as your tracking numbers come in.

How do you prepare for the first campaign?

Onboarding starts six weeks before the first campaign, because recruiting, screening, approval and shipping take that long. The first month also includes a 30-minute kickoff call.

Settle three things before onboarding: who owns the questionnaire and list approval, whether you or BAZZAAL will ship, and whether you plan to run seeding posts as ads.

FAQ

Can we use seeding posts in our ads?

Only with the creator's separate consent. Creators keep the rights to seeding content, which is why SKIN1004 agrees on terms with each creator before reusing a post on its own channels. If ads are in the plan, say so before casting, so the list can be built from creators who agree to it. If you need ad creative from day one, a paid collaboration is the surer route.

What happens to leftover product?

BAZZAAL reports what's left, and you decide what to do with it, such as carrying it into the next campaign or adding creators.

Related reading: How to Choose Creators for a US Seeding Campaign · How Many Creators for a US Seeding Campaign? · What Does It Cost to Pay a Creator for Usage Rights?

Sources

1. BAZZAAL. SKIN1004 creator seeding case study. Questionnaire-based campaign details; campaign list size (50 to 60 a month early, around 400 a month in 2025 and 2026); shipping to US and non-US creators; carry-over rule; creator content rights and reuse terms.

2. BAZZAAL. MEDIHEAL Amazon Prime Day seeding case study. List approval with profile links and replacements; address checks; brand-direct shipping with guidelines after tracking numbers; report feedback carried into the next month.

3. BAZZAAL. How to Choose Creators for a US Seeding Campaign. Backup candidates for removed spots; confirming creators want the product.

4. BAZZAAL. How Many Creators for a US Seeding Campaign?. Onboarding six weeks before the first campaign.

5. Questionnaire timing, stock arrival details, the first-month kickoff, follow-up with creators who haven't posted, monthly swap limits, ad-use planning and leftover product follow BAZZAAL's seeding operating procedure and client contracts.